Tru-Turf Expands Global and Local Reach at Key Industry Trade Shows, Advocating for Sustainable Golf Course Practices

11/11/2024
Anna Clitus Tru-Turf

Tru-Turf is set to participate in three influential trade events in the coming months: the 2024 Carolinas GCSA Conference and Trade Show, BTME 2025 (British Turf Management Exhibition), and the GCSAA Conference and Trade Show 2025. Each event provides Tru-Turf a unique platform to reshape golf course maintenance, challenging the compaction myth while demonstrating rolling’s year-round benefits for sustainable turf management and its versatile functions.

The Carolinas GCSA Conference, held locally in South Carolina, is more than a regional event for Tru-Turf—it represents the company’s commitment to engaging with the grassroots of the industry. With its proximity to Tru-Turf’s North Carolina warehouse, this gathering reinforces Tru-Turf’s belief in the importance of local involvement and sustainable practices. For Tru-Turf, the Carolinas show is a part of their ongoing commitment to foster direct interactions, where feedback, new ideas, and field-tested solutions circulate in a meaningful way that benefits the entire community.

At BTME 2025 in Harrogate, UK, Tru-Turf will showcase innovations to over 5,000 attendees from Europe’s largest greenkeeping and turf management event. This event, known for its extensive Continue to Learn education sessions and networking opportunities, is crucial for engaging with European greenkeepers and turf managers. Here, Tru-Turf will emphasize the broader ecological and operational benefits of rolling beyond tournament applications, demonstrating how rolling can contribute to a course’s health and sustainability.

The GCSAA Conference and Trade Show 2025 completes the trio, offering Tru-Turf access to a diverse U.S. and global audience, including thousands of golf course superintendents and turf professionals. This expansive event in the U.S. provides the perfect stage for Tru-Turf to share its scientific advancements, sustainable products, and new approaches to rolling as an alternative to traditional, intensive maintenance.

Together, these events allow Tru-Turf to engage the turf community, from local roots to global platforms, sharing the latest research, innovative products, and commitment to sustainable golf course management. Attendees are invited to visit Tru-Turf at each show to join the conversation, experience firsthand the company’s latest offerings, ride the RE50 lithium greens roller and learn about rolling’s unique potential for a healthier, more resilient course environment.